Conduct research to better understand the users.
Interview, Task Analysis, Cognitive Walk-Through, Contextual Inquiry, User Survey.
Use research to observe user needs and problems.
Persona, Empathy Map, User Goals, Business Goals, Golden Thread, Journey Map, User Flow.
Competitive Analysis, Wireframes, Sketches, Prioritization, Timeline Development, Agile & Scrum Planning.
Build representations of the best ideas.
Mood Board, High-Fidelity Mockups, Story Board.
Conduct testing with users.
Usability Testing, A/B Tests, Card Sort, System Usability Scale (SUS).
Implement & Iterate
Iterate based on feedback and analysis.
Statistical Analysis, Heuristic Analysis, Repeat Process